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May 24, 2018

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STX Entertainment and Tencent

One of the leading American film producer and also the founder, entrepreneur and Chief Executive Officer  of STX Entertainment is Robert Simonds. Robert Simonds also known as Bob Simonds is one of the profitable film producer of Hollywood and is responsible of having headed 30 major studio titles which have generated approximately $6 billion worldwide.

For more than two decades, he has approached in making films which are based on the tailoring projects. His main principle behind the foundation of STX Entertainment is that talent-driven and mid-budget motion pictures present the greatest opportunity in the current motion picture market.

STX was created three years ago by mega-producer Robert Simonds and Bill McGlashan, an equity investor. They have about 1.7% of the market share of NA ticket sales. STX  is also financed by Hony Capital. It is a private firm in China.  The cofounder of STX Entertainment is McGlashan who is also the managing partner of investment firm TPG Growth. Their other investors include Hony Capital, PCCW, Tencent Holdings, Liberty Global, Dominic NG, DNS Capital and Beau Wringley.

Robert Simonds has completed his graduation degree from Yale University in summa cum laude. His main aim behind the foundation of STX Entertainment is to unlock the value of direct connection talent have their fans and connect Hollywood, Hong Kong and beyond that. .  STX entertainment works mainly in creating, producing, distributing and marketing and financing films under the banner of STX Films.

STX Digital that deals with the digital media of STX Entertainment and a division of STX Entertainment oversees the Chinese distribution rights for BBMAs over the upcoming 3 years along with Tencent. It has handled the Golden Globe Awards of 2018 and has attracted 30 million views in China and more than that in United States. STX is planning to be partners with Tencent again to create the original content from red carpet that will feature some of the biggest BBMA’s talents.

To enrich the lives of internet users, Tencent makes use of the technology. Their social products like We chat are used worldwide by the companies. Also QQ link is used to a by users. It helps users to link to a rich digital content catalogue that also includes games, videos, music and even books.

The proprietary targeting technology helps the advertisers of the company to reach out to millions of consumers in China. Tencent was founded in 1998 in Shenzhen China.